What is a Sales Funnel?

What is a Sales Funnel?

Most marketers aren’t entirely sure what is a sales funnel and why a solid understanding of the latter is essential. This is unfortunate as no other digital marketing concept can yield as much of an impact on customer behavior.  According to a 2019 study by...
Landing Page for PPC — 15 Things That You Need to Know

Landing Page for PPC — 15 Things That You Need to Know

As cited by numerous marketing studies, paid advertising solutions like PPC (Pay-per-Click) have the potential to bring in approximately 50% more lead conversions compared to organic search results. Of course, that statistic only applies to marketers who are doing it...
Top  3 Ways to Reduce Ad Cost

Top 3 Ways to Reduce Ad Cost

Are you looking for information on how to reduce ad cost? Perhaps your business is reeling from steep advertising expenses that it has become increasingly difficult to maintain a healthy profit margin? It’s a challenge that all marketers share and one that can mean...
30 Types of Lead Magnets [Ideas & Examples]

30 Types of Lead Magnets [Ideas & Examples]

Lead magnets are important in that all businesses share a similar goal – draw in new customers on a regular basis. Unfortunately, such a goal is not as simple as you might think. It’s not enough to be able to drive people to your website, most of them...

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