How to Use ClickFunnels for Real Estate
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If you’ve only recently considered the use of digital marketing tools like ClickFunnels for real estate, then you can bet that you’ve been leaving much money on the table. Even though the real estate business has become extremely competitive over the years, most marketers are still stuck in the old ways — print advertising, attending local meetings or events, and even personally scouting out neighbourhoods.
If the situation described above sounds a lot like you, then it’s safe to say that you’re missing out on most of your leads and prospective clients.
According to a 2019 report by the NRA (National Association of Realtors), 93% of people today, check websites for information when shopping for a new home. This means that only 6 to 7 percent of people today seek out such properties via traditional means — newspaper ads, referrals from relatives or friends, etc.
Nowadays, to find success as a realtor, you will need to make good use of powerful digital marketing tools that would allow you to obtain and pursue leads over the Internet.
So is ClickFunnels the right digital marketing tool for your real estate business? Well, let’s find out by going over the following:
What Is ClickFunnels?
As mentioned above, ClickFunnels is an all-in-one marketing software designed to help marketers promote and sell just about any product or service over the Internet. Real estate properties are no exception.
Realtors can use ClickFunnels to create landing/squeeze pages, build sales funnels, setup webinars and membership sites, and just about anything else you might need to promote your real estate business over the Internet.
At the time of writing, ClickFunnels is the 8th most popular Internet marketing platform when it comes to conversion optimization. Many marketers swear by it, but that begs the question — would the average realtor be able to say the same?
Why use ClickFunnels to market real estate?
The truth is that realtors nowadays have no shortage of options when it comes to digital marketing tools. So why choose ClickFunnels for residential or commercial real estate? Well, as it turns out, ClickFunnels has several key features that make it perfect for marketers who are in the real estate business.
Let’s go ahead and learn all about it before you decide on whether or not to sign up for Clickfunnels.
Visual “drag-and-drop” editor for easy page building
The biggest reason why most realtors are still hesitant to delve into digital marketing is that they are easily intimidated by the idea. In most cases, this is because they possess neither the experience or technical knowledge to build webpages or anything of the sort. CliclFunnels attempts to get around this hurdle by simplifying the page building process as much as possible (without sacrificing functionality).
As you can see above, ClickFunnels offers a “drag-and-drop” approach to page building. This makes it possible for realtors to quickly build professional-looking webpages even with no technical knowledge on the matter. With access to a ClickFunnels login, users can choose from a collection of templates that realtors can personalize as they see fit; no coding experience required.
Simple sales funnel building and lead generation process
Another reason many realtors are hesitant to delve into digital marketing is the many complexities surrounding the lead generation process. For one thing, there’s the task of building squeeze pages to accumulate leads, then nurturing said leads with an autoresponder based on data collected via CRM (Customer Relations Management).
It used to be that accomplishing these tasks meant familiarizing yourself with a myriad of marketing tools then jerry-rigging them together, hoping that nothing goes wrong. Fortunately, that is no longer the case with marketing tools like ClickFunnels.
ClickFunnels is an “all-in-one” lead generation platform. This means that realtors can get all the tools and resources they need to start generating leads — hosting, page builder, CRM, autoresponder, etc.
Powerful automation for engaging leads
Every lead is precious, especially for marketers that deal with high-ticket products or services. Real estate certainly fits that category with sales and leases that can easily amount to thousands of dollars in revenue. It makes sense then that realtors would want to grab every opportunity to close a deal. This means engaging and actively pursuing leads at every turn with the resources at your disposal.
Fortunately for realtors, ClickFunnels for real estate investors makes it surprisingly easy to keep in touch with leads thanks to a wide range of marketing automation options. Marketers could, for instance, instantly send emails or text messages to prospects who’ve submitted their personal information to inquire about a property on offer.
According to a 2019 study by MailChimp (an email marketing company) on email marketing benchmarks, marketing emails related to the real estate industry has an average open rate of 19.17%.
A related study by connectmogul (a social communication software company for insurance agents) on Texting Statistics states that on average, 90% of text messages are read within 3 minutes after delivery.
You can take advantage of both (email marketing and SMS marketing) by using ClickFunnels for real estate. Of course, hat’s just a fraction of what you can do with its’ powerful marketing automation features.
Engage “hot” leads
Did you know that leads who receive a reply within an hour of their inquiry are almost seven times more likely to result in a sale? Even if you were to respond to the question an hour later, that would still give you a 60-fold advantage to qualify your leads over marketers who took their time and responded 24 hours later.
The statistics mentioned above are taken from a report by the Harvard Business Review on the Short Life Online Sales Leads. Hence realtors need to strike while the iron is hot (so to speak) to maximize the value out of every lead that they generate.
ClickFunnels is among the most capable Internet marketing platform that lets you do just that! For instance, you can set up a campaign in such a manner that you instantly strike a conversation with leads (via email or text message) as soon as they’ve signed up to your newsletter.
Seamless integration with most other marketing software
If ClickFunnels isn’t your first forage into digital marketing, then you’ve most likely accumulated a collection of marketing tools. As a result, you’re probably hesitant to leave them all behind and depend entirely on a single platform for your marketing needs.
Well, one of the great things about ClickFunnels is that you don’t have to. The marketing platform works seamlessly with most other marketing software on the Internet, including CRMs, autoresponders, page builders, custom domains, and the like.
If the marketing tools that you’re currently using is popular enough, then there’s a good chance that it too can be easily integrated with ClickFunnels.
Every experienced marketer knows that it’s not enough to generate leads and hope that they turn into a sale. To maximize ROI (Return on Investment), realtors need to take the time to nurture their leads. Such a goal requires that you understand what it is that your prospects need and send the right marketing messages at the right time.
ClickFunnels understands all too well the significance of lead nurturing and has made the process as simple as possible for users. With it, you can create and send an email series designed to educate and nourish your leads.
What’s more impressive is that with ClickFunnels, you can automate your email marketing campaign so that it reaches your prospects at the most opportune time.
How realtors can put ClickFunnels to work (sample funnels)
One of the great things about ClickFunnels is the ability to share existing funnels with other users. To better understand how realtors can make good use of ClickFunnels, it is well worth looking at some sample funnel applications. Just click on the corresponding images for a link to the share funnel.
Share Funnel – Selling Existing Inventory
Share Funnel – Sell your Home/Get a Valuation
Share Funnel – Selling Development projects
Share Funnel – Ready to buy/sell quiz
Share Funnel – Real Estate Property Info
Note that all of the sample funnels mentioned above are free for realtors to use. All that is needed is a ClickFunnels subscription, and you can start personalizing those templates to suit your real estate business.
Best ClickFunnels practices for real estate agents
Leverage a sense of urgency and scarcity in your offers
When marketing real estate, it’s essential to introduce a sense of urgency and scarcity however you can. Without it, people tend to wait and see which will only tie-down conversions.
So how do you add a sense of urgency and scarcity in your offers? For one thing, you can set deadlines on your landing page for when prospects can sign up for offers. Also, you can use words like “hurry” or “instant” in your marketing copy.
Split-test your marketing campaign
The goal of any marketer is to come up with the most effective and profitable version of their marketing campaign. The only way to do that is to split test every element of your marketing strategy — landing page design, copy, call-to-action, etc. Only then can you home in on what works best for your business and improve conversions.
The good news is that ClickFunnels makes it incredibly easy for you to split test campaigns to your heart’s content. For best results, you would want to take it slow and split-test only one element at a time. Doing so would make it easier to track results and implement the necessary changes progressively.
Reverse-engineer your competition
You can bet that there are already successful realtors making good use of ClickFunnels for their marketing strategy. Hence, there’s no need to reinvent the wheel; not when you can just look at what your competitors are doing and learn from their marketing strategies?
Instead of experimenting from scratch, it’s much more efficient to research your fiercest competitors on a given niche. What do their landing pages look like? What call-to-action do they use? The idea is to reverse-engineer the competition and collect all the information that you need to achieve similar (if not better) results.
Indeed, ClickFunnels is a powerful marketing platform that realtors can use to obtain and qualify leads and build professional-looking landing pages. It has everything that you could need to start leveraging the potential of email marketing for turning leads into paying customers. If that pretty much sums up what you’re looking for, then you will find that ClickFunnels perfectly fits the bill.
Check out our ClickFunnels review for in-depth information on what the marketing platform has to offer. Only then can you decide if it’s truly the right marketing platform for you.