Facebook Ads & Instagram Ads ROI Calculator

Your data-driven Ads budget planner

Are Ads Worth It?

Paying for ads to your business can be risk if not done properly. You can be just throwing good money away… It can feel like buying a lottery ticket. But it doesn’t have to. Plan for Facebook and Instagram Ad success by estimating a few key metrics. Don’t guess. Know what kind of ROI you can expect.

What's the expected ROI on your FB / IG Ads?
First, enter your metrics below to get an estimated ROI. Next, play around with those metrics to see the impact it will have.
1

What's your expected monthly ad spend?

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How much do you spend on Facebook Ads every month? If you haven't started yet, just test out a number.

2

How Many Link Clicks / Landing Page Views Did You Get?

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You can find this stat in Facebook Ads Manager as "Link Clicks" or "Landing Page Views". Landing Page Views is more accurate if you have the data. If you haven't started yet, just test out a number. A healthy campaign should get at least 1 Link Click per $1 spent.

This question is mandatory.
3

How Many Leads Did You Get Generate?

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This question is mandatory.
4

Number of New Sales

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This question is mandatory.
5

What is your Customer Lifetime Value (LTV)

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On Average, how valuable is a single customer?
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6

Gross Profit Margin

7

Cost of FB Ads Management

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Enter what you pay as a retainer for an agency to run your ads. If you're running your own ads enter '0'
This question is mandatory.
press ENTER

Scroll Down for Results

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Oh no! 😞

You"ll lose

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$0 

Estimated Cost Per Click

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Estimated Landing Page Conversion Rate

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Total Sales

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Gross Profit

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ROI

Thank You For Submitting!
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