Published Date-
April 28, 2020
Last Updated Date-
July 8, 2020

ActiveCampaign Review — Pros, Cons and Everything You Need to Know

Disclosure: We may use affiliate links which means that, at zero cost to you, we may earn a commission if you buy something through our links.


Are you looking for a comprehensive ActiveCampaign review?

In this review I’ll be talking about the pros and cons of ActiveCampaign as well as covering it’s features, plans and more.

This is based on my experience using the tool for my businesses as well as helping clients from multiple niches and industries implement it.

Prefer a video?

Well, If you’ve been in the online marketing industry for quite some time, then you’d no doubt agree with me that email automation can provide immense value to entrepreneurs and businesses. In a study by ANNUITAS (a marketing and advertising company), they found that automation can yield a massive 451% increase in qualified leads.

Indeed, there is no better way to unlock the true potential of your list than automating the workflow of your emails. In doing so, you engage your email subscribers and turn your leads into real customers.

Also, if done the right way, you will have little or no work to do.

In the past, email automation was provided mainly by email service providers who offered quite expensive products like Ontraport and InfusionSoft.

The fact that their services were expensive made it difficult and almost impossible for the SMBs (small to medium-sized businesses) to make use of email automation to run their business campaigns.

Fortunately, today, we have better and more affordable choices to opt for. Email automation has advanced and changed for the better.

There are now affordable autoresponders such as ActiveCampaign (which I will be reviewing here), which offer even better automation capabilities than most of the tools available in the marketplace.

Feel free to use the Table of Contents below to click the link of the section you’re after.

What is ActiveCampaign?

ActiveCampaign has become the email service and autoresponder of choice for most medium-sized markets. In this article, we’ll cover everything that you need to know about ActiveCampaign, including what it’s about, best features, pros and cons, pricing, how to use it, and more.

You can describe Active Campaign like an email service provider, a CRM platform, and marketing automation software all bundled in one. Initially, it started as an email marketing service but gradually evolved into something much more than that.

Over many years of development, it added a variety of features such as CRM (Customer Relations Management), live website chat, sales pipeline as well as website forms.

With ActiveCampaign’s CRM features, you gain even a higher control over your subscribers. Its automation features are quite impressive. Thus, making it stand out amongst other email service providers. It comes with a visual automation editor that enables its users to create a fantastic email workflow.

ActiveCampaign allows you to segment your mailing list using tags, deals, geography, and even past actions. In this way, you send emails that are highly targeted, and sending out emails that are specific to your subscribers increases their responsiveness to your mails.

With the tag feature, you can define the people on your list. For instance, you can use it for segmenting people with particular interests such as tags for ‘buyers, email marketing, etc.

Why Your Business Needs Email Automation

Email is consisently one of the highest ROI marketing channels for business.

Most businesses will place email marketing in their top 3 ROI marketing channels.

Some interesting stats regarding email, a study found that for every $1 spent email returned $38 on average. 

59% of companies found that email is the channel that generates them the most ROI.

By implementation email automation you’re able to send unique emails and messages to each contact at the right time with the right message.

When done right email helps businesses speed up their sales processes and helps customers buy more often.

Features & How I use ActiveCampaign

The Dashboard

ActiveCampaign Dashboard Screen

Once you login to your ActiveCampaign account, you will start right away with the dashboard, which gives an overview of the whole account. There are different widgets here that can be customized and moved around.

With the first widget, you will see all your contacts, and when you toggle it, it will reveal your active contacts. ‘Active contacts’ refers to your contacts that have not unsubscribed and still open your emails. One good spec of ActiveCampaign is that unlike some other email service providers, it does not charge you for your contacts that have unsubscribed.

You will also find links to your most recent automation and campaigns for easy navigation. Another interesting widget is the ‘top contacts’ widget, which shows you the contacts in your list that have been interacting more with your emails. These are your best prospects or clients, and you might need to channel more attention to them.


a screenshot of the contacts screen on ActiveCampaign

This is the access point for the contacts in your account. You can use the list or tag filter to filter the contacts. You can import or export your contacts after you have selected multiple contacts and added them to a list. An example is creating a custom audience after importing your buyer list into your Facebook Ads account.

A more interesting feature of the ActiveCampaign is that it supports other services as well as third-party apps like Stripe and Basecamp. This means you can easily migrate from another email service provider or simply import a CSV export file straight away.

ActiveCampaign also offer a free account migration when you sign up.

Contact Profile

This is a summary screen of each contact in ActiveCampaign.

It will store all the information on the contact such as fields, tags and more.

If you enable your site tracking, you will be able to see all pages visited by your contacts.

You can see below my contact profile in my own ActiveCampaign account.

ActiveCampaign is able to pull some data such as

  • My profile photo
  • My Location
ActiveCampaign Contact Profile

Because I have site tracking enabled you can see my website activity in the activity feed on the right. Here you’ll also see email activity such as email opens, clicks, replies or when contacts move in and out of automations.

On some contact profiles it may even link the contact’s social profiles such as Facebook, LinkedIn and Twitter.

As you move down the page you’ll find some Custom fields, tags, lists and automations a contact has entered.

Segmentation (Lists / Tags / Fields)

I’ve mentioned these above so I wanted to dive into this further.

Lists, tags and fields are ways to segment your email list.

By segmenting your email list you’re able to send tailored, customized and personalized messages to your contacts.

ActiveCampaign Segmentation Tags Custom Fields Lists


This is the highest level of segmentation.

Typically I set the following lists up for myself and clients I work with.

  • Master List – This Includes all contacts
  • Leads List – These are contacts that haven’t purchased
  • Customers / Clients – Contacts that have purchased.

Some businesses might choose to expand on this by having a Past Client list or if they have multiple locations but that’s the 3 lists is the starting point for most businesses.

If we need to segment further we would use Custom fields or Tags to do this.

Custom Fields

Custom fields are data that is unique to each contact or data that doesn’t change often.

Custom field data can also be inserted into a email in order to persoalize the email.

Custom fields are typically text based but can also be formatted to be

  • Dropdoowns
  • Checkboxes
  • Radio buttons
  • Date based

An example of how a custom field and a tag could be used differently.

A contact’s Instagram handle would inserted as a a custom field.

Whereas a contact’s level of engagement on Instagram could be recorded as a tag “Active Instagram User”.


Tags differ slightly from Custom fields.

Firstly Tags are purely for internal use inside ActiveCampaign.

They can be used to trigger automations, segment contacts but the contacts never see this.

Whereas the data from a custom field can be inserted into an email.


The Campaigns section is where you’re sending your one-off email blasts.

ActiveCampaign Campaign

You can set up Campaigns to be scheduled at a later time.

I’ve found sending emails at certain days and times perform better than others, so make sure you test this.

You can also utilise the Split Testing feature to see which subject lines perform better.

After you send out the Campaigns you can go back into the view reports section to see the performance such as opens, clicks and when people open the email.


Great thing about ActiveCampaign is that it integrates with a lot of apps and tools like Facebook, Shopify and more.

ActiveCampaign Integrations

This means you can get data from these tools straight into ActiveCampaign.

For example in my agency I use Calendly for appointment setting and the information like the name, email, phone number and appointment details.

I also use Proposify for sending pricing proposals and this updates ActiveCampaign with the link of the proposal as well as moving the deal in the CRM to the correct stage.

For any apps that don’t connect or they don’t send enough data to ActiveCampaign you can use Zapier to connect them which acts as a bridge between apps. Zapier connects with over 2,000 apps.


This is the most powerful part of ActiveCampaign and where I spend the majority of my time when I’m working with ActiveCampaign for myself or for clients.

ActiveCampaign Automation

My automations usually fall into 2 categories.

  1. Automations that deliver emails
  2. Automations for managing contacts and data

You can see a screenshot below of my account so I have automations with a series of emails that get delivered.

These might then take contacts out or add them to other automations based on a successful action, like booking a call with me.

Other automations might track when someone last opens an email, and this data is recorded in a Custom Field.

I can then use this data to trigger automations in the future, for example of someone doesn’t open an email for 60 days I could send a follow up eventually unsubscribe them from my list.

That’s why it’s important to segment your list properly.

This way you can truly customize what messages and emails each contact receives to deliver a more personalized experience.

Here are some example automations.

Example Automation: Lead Nurture Automation

The example below is a lead nurture sequence.

ActiveCampaign Lead Nurture Automation Example

The example might look complicated if you’re new but the automation is broken down like this:

  • Someone subscribes to a list and is tagged based on what lead magnet / resource they opted in for. This is the trigger
  • An email is delivered based on what the contact requested.
  • A wait step is added.
  • An If condition checks whether the contact clicked the link and read the resource
  • If they did read it, then the contact flows left to receive a series of emails with additional content.
  • If they didn’t read the resource, they flow right to receive 2 email reminders to open the resource
  • There is a goal set up to track when someone reads the resource, so if someone reads the resource after the 1st reminder they won’t get the second reminder. This is a secondary goal.
  • There is a second (primary) goal which tracks if someone books a call with me. Once someone books a call then they stop receiving emails from this automation and move on to another one reminding them of the upcoming call.

Example Automation: Abandoned Cart Automation for eCommerce

Here is another example related to the eCommerce space.

ActiveCampaign Abandoned Cart Automation

For stores built on most eCommerce platforms like WooCommerce or Shopify there is an internal abandoned cart email that can be triggered.

However you can build something much more advanced inside ActiveCampaign.

Rather than sending 1 email this can be expanded into an automation that might run for a week starting with some reminders of what products were left in the cart.

After 2 – 3 emails if the customer still hasn’t recovered their cart, you can send a coupon code in the email to reminder them to come back.

Like the lead nurture automation, we set up a goal to track when someone recovers their cart so that we can end the automation the moment they purchase so we they drop into another automation, like a Post Purchase Automation.

With ActiveCampaign’s integration with WooCommerce and Shopify information such as the products left in the cart and dynamically updated in the email. This feature is available on the Plus plan and above.

Other automations that can be utilised in the eCommerce space include:

  • Post Purchase Automation
  • Customer Winback
  • VIP Customers

Example Automation: Re-Engagement Automation

This is an automation that can be implemented for all accounts.

The goal of this automation is to communicate with people on your email list that haven’t opened an email for a certain amount of time.

Usually I set this as 60 days for most industries but you might want to test other times if you feel this is long or quick.

For this automation to work you’ll need two things.

First you’ll need an automation that tracks when someone opens like this

ActiveCampaign Date last Opened Email Automation

This automation will update a custom field called “Date Last Open” with the date everytime the contact opens an email.

So the Re-Engagement Automation will use the Date Last Open data to start the automation.

ActiveCampaign Re-Engagement Automation

We also set up a goal to take the contact out of the automation the moment the Date Last Open is updated.

Example Automation: NPS & Customer Feedback

Another automation that most businesses can implement the NPS automation to gather feedback from your customers.

You can also use this to get more reviews of your business on Facebook or Google.

There a few parts to implementing an automation like this.

First you’ll need a new Custom Field for the NPS score.

This should be a Radio Button field with options from 1 to 10.

Next you’ll need to create a form with the NPS field and then email field.

We need the email field to match it to the contact in ActiveCampaign.

You can create this form using the ActiveCampaign forms or use another form builder if you prefer.

In this case I’m just using an ActiveCampaign form.

This automation will work in 2 parts.

The first automation will deliver an email requesting the NPS score, you can also send reminder emails to people who don’t open the email or don’t complete the form.

ActiveCampaign Rating Request Automation

Once someone completes the form they are added into the below automation.

ActiveCampaign Review Request Automation

This automation has a bunch of if conditions that will check what rating the customer gave between 1 – 10.

If someone answers a rating of 9 or 10 they are sent an email to request a review on Google or Facebook.

If someone enters a rating o between 1 – 6 a staff member is notified to reach out to the client to get feedback.

CX Automation / CX Apps

This is a newer feature of ActiveCampaign that was only launched in 2019.

ActiveCampaign CX Automation Example

ActiveCampaign calls it Customer Experience Automation.

According to ActiveCampaign the idea of CX Automation is to be able to deliver a unique experience to each person, further personalising the customer journey.

From my observations in using ActiveCampaign. I’ve noticed there is a new section called “CX Apps” which allows me to send data within ActiveCampaign to other software without needing a tool Zapier to connect the 2.

Previously if I wanted to send data from ActiveCampaign to Google Sheets, I would need to create a workflow in Zapier by using Webhooks.

ActiveCampaign CX Automation CX Apps

Now you can just use the CX Apps section.

I think this is a great feature and I believe ActiveCampaign dedicating a considerable amount of resources to add more apps and improve this.


This feature is one of the important for me in my agency business.

If you’ve used other CRMs or Trello before you might be familiar with the Kanban style board used here.

Sales Pipelines

From here you’re able to break your sales funnel into stages of a sales/deal pipeline.

Here is an example of my sales pipeline how I’ve broken my sale process into stages.

ActiveCampaign Sales Pipeline CRM

You also create as many sales pipelines as you want so you don’t have to add all your deals into one pipeline.

I’ve worked with some clients where they might want to split their pipeline by deal value, so different teams works on different deal values and the process might differ.

A bigger deal may need more touchpoints to get across the line.

Tasks and Notes

It’s important to keep track of deals and follow up.

You can do this by creating tasks for yourself or your team to reach out to the client.

This can be done manually or by using the automations feature to automatically create tasks at certain times.

Deal Assignment

ActiveCampaign Deal Assignment

If you’re working with a sales team you can set up the deal pipeline to assign deals on a round robin basis.

Or based on deal value.

You could also use the automations to assign deals based on other characteristics like geography or other custom field data.

Lead Scoring

Lead scoring is a feature that is very powerful but not many businesses set it up right.

When setup correctly it can help a sales team work out who their best prospects and who is more likely to convert so they can focus their time there.

For example here is how you could setup Lead Scoring to determine whether a lead is cold or marketing qualified

  • Cold lead (has a lead score below 5 points)
  • MQL (has a lead score between 5-12 points) – You could apply points when people open and click emails, attend your webinars or visit imortant pages on your site such as your pricing page. The purpose of this is to separate engaged leads from unengaged leads.

When a lead hits the appropriate threshold you can setup an automation to notify the sales person in charge of that lead.


Next is the reporting section of ActiveCamaign.

ActiveCampaign Reporting Reports

This is where you can dive into your emails sent from Campaigns or Automations.

You can look at how many people open your email, how many click, number of bounces, number of unsubscribes.

If you have the integration connected with Shopify or WooCommerce you’ll also be able to see how much eCommerce revenue is generated from your Campaigns.

This can help to give you a high level view of which of your emails are working and which need improving.

However it would great if there was a way to export this data easily into an excel spreadsheet to better visualize the data.


ActiveCampaign has forms feature built in.

This is a gateway to contacts to subscribe to your list.

I personally don’t use the forms too much as the styling is quite limited unless you want to go in and fiddle with the HTML / CSS code.

There are also some field types you may need that the ActiveCampaign form doesn’t offer .

I usually use other form plugins like Gravity Forms or Bloom for myself and for clients.

The advantage of using ActiveCampaign forms is that you’re able to trigger the Site Tracking feature from ActiveCampaign on form submission rather than waiting for a contact to click a link in an email.

There is a workaround to this but you need to get a developer involved to code it for you.

I wrote a blog on my agency website about this if you want to check it out.


A feature introduced in 2019, Conversations is ActiveCampaign’s livechat add-on.

It allows to add a chat widget to your website / landing pages so you can communicate with your customers and leads.

The data from Conversations is also attached to your contact’s Contact Profile in ActiveCampaign.

Conversations is a paid add-on on all plans so you don’t get it bundled in.

ActiveCampaign cost and plans

ActiveCampaign Pricing Plans

The cost of ActiveCampaign depends mainly on three factors:

  •  Your plan of choice
  • The number of contacts on your list
  • Whether you will be paying every month or annually

ActiveCampaign offers different plans for its users, such as the Lite plan with a starting price of $9 per month, the Plus plan with a starting price of $49 per month, and then the Professional plan with a starting price of $129 per month.

It is essential that you understand the pricing structure for this email service provider as it will help you spend your funds wisely. Here is an overview of the plans with the associated cost for each plan.

The Lite Plan

For the Lite plan, you get to pay $9 per month if you are paying for 500 contacts (billed annually); otherwise, you will be charged at the rate of $15 per month (billed every month).

With this plan, when you pay annually, you save a minimum of 21% of the cost of the monthly rate — however, your discount decreases as your number of contacts increases. To help you reduce cost and gain more discount, you can decide to review your contacts every six months to take note of the contacts that are inactive and eliminate them from the list.


Since this is the entry-level plan, you should expect that it will have more limitations. However, this doesn’t mean that it is a bad option. You can start with it and build your way up from there. Some of its features (limitations inclusive) are:

  • With the plan, you can send unlimited emails to your contacts
  • It enables marketing automation
  • It offers email marketing service which is suitable for a follow-up sequence
  • It features subscription forms, which helps you capture your leads in a more fanciful manner
  • The plan does not enable sales pipeline or CRM
  • You can’t do contact or lead scoring using this plan
  • It doesn’t offer SMS marketing
  • You don’t get the “split automation” function

The Plus Plan

Just like other plans, you can either be billed monthly or annually. The choice is yours to make. However, there is a difference in the cost of these two billing methods. If you are paying monthly, then the price is $70 per month. However, if you are paying annually (for 500 contacts), then you will be billed $49 per month.

For this plan, you can save as much between 20 – 30% when you pay annually. The price structure here is a little different from the Lite plan because you pay the same price you pay for 500 contacts if you have 1000 contacts.


Unlike the entry ActiveCampaign plan covered earlier, this is where you start benefiting from the more advanced features of using ActiveCampaign as your email service provider.

With the Plus plan you’ll get access to features such as

  • Facebook Custom Audiences
  • Deals & Sales CRM
  • Native Integration with Shopify and Woocommerce
  • Split Automation feature
  • Dynamic Content
  • SMS Marketing
  • Up to 25 Users instead of 3 on the Lite

Some things to note.

If you’re in eCommerce, the Plus plan is the one you need to be on to get the native Integration with Shopify or WooCommerce.

This unlocks powerful features such as being able to trigger abandoned cart email automations, trigger automations based on cart value, order number and more.

The Plus plan is also the one if you want to have a built in Sales CRM.

If funds are tight and you need a CRM, you can opt to start on the Lite plan and then sign up to a free CRM.

You would then need to connect it up via a software connector like Zapier or Integromat.

SMS Marketing is something I don’t use personally.

The cost to send per SMS is quite expensive to non US numbers, in Australia it works outs to about 35c per text compared to the 5c per text cost in US.

If you need to send SMS and you’re not based in the US, I recommend connecting ActiveCampaign to an SMS tool like Twilio or ClickSend via Zapier.

If you’re connecting to Twilio you can use the CX Automation feature.

  • You get everything that the Lite plan offers.
  • A built-in CRM that enables you to triple your conversion rate by ensuring that you do not miss out on any potential client.
  • Unlike the Lite plan, this plan enables you to score your leads and contacts. This means you can either increase or decrease the score of potential contacts, depending on how they engage your emails or the actions they take.
  • SMS messaging is enabled here.
  • You can create Facebook Ads and Facebook Custom Audiences.
  • It doesn’t feature split automation
  • It also doesn’t enable site messages

The Professional Plan

With $159 per month, you are on your way to enjoying the full packages of the ActiveCampaign professional plan. However, if you are paying on an annual basis, you get billed $129 per month. Here you get to save 21% irrespective of the number of contacts (500-5000).

Also, you still pay this same price when your contact exceeds 1000; however, there will be a change in price when it goes from 2500 to 5000.


This plan comes after the Plus plan and incorporates all the features of the Lite and Plus plan with additional features. A machine learning capability in the form of predictive content, predictive sending, etc. is the highlight of this plan.

One thing about this plan is that it may not be necessary for small businesses or a small sample size of say, 5000 contacts. Site messaging, which is not featured in the Plus plan, is found here. You will be getting lots of other support with this plan, such as monthly training and free consulting sessions.

Here are the significant features of the professional plan:

  • It enables all the features in the Lite and Plus plans
  • It enables site messaging
  • It supports split automation
  • It features predictive sending and predictive content
  • Here, there is an extensive first-party support

The Enterprise Plan

The Enterprise plan is the highest tier plan available on ActiveCampaign at the moment.

You get everything with the Professional with some added features.

The key feature added is the Custom Reports function.

I mentioned before that reporting is a weak point of ActiveCampaign so they’ve managed to white label an external reporting tool to address this.

It’s very powerful but it’s probably way too big of a jump from Lite and Plus all the way to Enterprise get this feature.

Some key features of the plan include:

  • Custom reports 
  • Custom Mail server domains
  • A dedicated account representative
  • Phone support
  • Free page design and social data services
  • Guaranteed uptimes with SLA (Service Level Agreement)
  • Unlimited users 

Why I Recommend ActiveCampaign

Segmentation & Personalisation

One of the great things about using ActiveCampaign is that they offer an excellent approach to managing subscribers. ActiveCampaign makes use of both lists and tags, and there is no better way of list segmentation than what it provides. I fancy this approach as it enables me to choose how I want to manage my subscribers irrespective of whether it is a single list with multiple tags or merely multiple lists.

To take advantage of all that ActiveCampaign is offering, you would want to be making use of the automated tags. You can as well combine this with their site-tracking features. In that way, you will be able to tag your email subscribers based on how they interact with your website.

Suitable to Businesses Big and Small

Another good thing about ActiveCampaign is they offer a great deal of support for all types of businesses. ActiveCampaign has different plans, which makes it easier for all types and sizes of companies to fit into the email services it provides.

For instance, while the Lite plan would favour smaller businesses more, it would be more beneficial for the large scale businesses to opt for bigger plans. A balance is struck between affordability and functionality here, and there is something for everyone.

Powerful Automations

As I shared in the blog earlier there are many powerful automations you can build inside ActiveCampaign.

The limit is in your imagination.

ActiveCampaign also recently launched the Automation Marketplace which is a collection of automations for different industries.

It’s also very easy to build once you get the hang of.

The great thing is, there is no “right way” to build an automation.

I could build an automation differently to the way you might build it but they would still achieve the same outcome.

Email Deliverability


Another reason why I continue to use ActiveCampaign and recommend it to others is ActiveCampaign’s high deliverability scores.

Deliverability is very important as it determines how many people open your email.

There are things you can do to help improve this by maintaining an engaged list or carefully writing your emails.

However another big factor is the email marketing software you use.

As you can see from the graph above ActiveCampaign has one of the highest deliverability rates with very few emails going missing or going to spam.

What Could be Improved


Of course, this wouldn’t be a complete review if I didn’t mention a few downsides to using ActiveCampaign that other marketers may also not like. 

The biggest problem with ActiveCampaign is with the reporting this is something I have heard a lot of other users bring up a lot as well.

Reporting is not clean and important information such as open rate click through rate for emails sent via automations is hard to gather inside the platform.

There is a Custom Reports feature that’s available but this is only available on the top tier Enterprise plan which most users won’t use.

The alternative is plugging into external reporting tools or coming up with a custom solution using Google Sheets or Google Data studio using manual data entry. This is not only an ActiveCampaign problem and many email marketing service providers suffer from this.

A recent update in May 2020 is the new eCommerce reporting feature.

ActiveCampaign have created a live dashboard that is integrated with your chosen eCommerce platform like Shopify and WooCommerce and this will track activity directly generated from emails sent via ActiveCampaign such as:

  • Number of Orders
  • Total Revenue
  • Order Value
  • Number of New Customers
  • Repeat Customers
  • Cart Recovery Rate

You can see an example of a dashboard of a client I worked with below to see how it looks.

This is a good sign as it shows ActiveCampaign is listening to it’s community as reporting has been a problem brought up.

ActiveCampaign Reporting

Learning Curve

New users may experience a high learning curve. Because ActiveCampaign is filled with many different features that are quite beneficial for businesses and email marketing, by the way, it could be a little bit difficult learning all the processes and functions, especially if you are new to email automation services.

The good news, however, is that ActiveCampaign offers a knowledge base that is fully documented and can help keep you abreast of the information you need. You can also make use of their live chat feature for all questions regarding creating your email automation and much more.

Also definitely check out the official Facebook group fro ActiveCampaign, you can get support from other users of ActiveCampaign as well agencies that work as Certified Consultants and Partners.

Is ActiveCampaign right for you?

Now we have talked about different features, plans, and benefits of ActiveCampaign; it is time we talk about you. Just like every other tool, you won’t expect that ActiveCampaign would be ideal for everybody. While it’s open for everyone to use,  not all can take full advantage of its amazing features.

Who then is it suitable for?

  • Budget bloggers- If you are a blogger running on a budget for your email marketing, I would recommend that you check out ActiveCampaign. This is because it offers incredible features at an affordable price (starting price of $19 per month for the Lite plan).
  • High-level marketers- When it comes to functionality, ActiveCampaign has the edge over others as it offers event tracking, CRM, etc. Thus, it is a good option for an email-marketing tycoon.
  • All web and business owners who are serious about marketing automation- If you are a business owner who needs not just any email service provider but also one that offers multiple channel marketing, then you should consider opting for ActiveCampaign.

If you need just basic automation or a low-maintenance beginner tool, there may not necessarily be a need for you to set up mailing automation with ActiveCampaign. It sounds better to go for other easy-to-use ESPs like MailerLite. Otherwise, you may end up paying whopping sums of money for additional features you do not need.


Indeed, it is hard to find fault with ActiveCampaign. There are other email service providers, but they pale in comparison to ActiveCampaign. It offers almost everything you will need out of an email marketing tool.

Their support service is not only helpful but fast and friendly as well. You can also search easily through their knowledge base, and with their various plans, you get additional advanced features. Even though it may not be recommended for people who are beginners in email marketing because of its complexity, one can’t help but agree with me that their email services are top-notch.

In case you were not able to read through, here is a summary of the pros and cons  that you’d want to consider before you sign up for ActiveCampaign.


  • It offers extremely powerful and advanced automation features
  • It has thorough reporting with excellent tracking features.
  • It offers an easy way of managing subscribers using lists and tags
  • It features a decent email template builder
  • It ranks high when it comes to deliverability and you can easily migrate from another email marketing software for free
  • Its support system is very helpful and responsive
  • The price for the plans are reasonable considering the benefits


  • The interface is a little sluggish when it comes to navigation
  • If you are a newbie, you may find it difficult to navigate through and manage your contacts
  • Having better reporting would be awesome